Impactify: How to increase advertising revenue with impactful ad formats
According to recent consumer surveys, 91% of respondents agree that ads are more intrusive today than a couple of years ago*. There is no surprise that online users are increasingly against digital ads and are often driven away from websites due to the disruptive nature of ads. Since digital ads are a valuable source of revenue for Publishers, we have to ask ourselves: are there any formats that aren’t disruptive?
*Source: HubSpot Adblock Plus Research Study, Q2 2016
What is Impactify?
Dailymotion’s partner Impactify develops non-intrusive advertising solutions for Publishers and advertisers. Impactify helps Publishers from around the globe grow their incremental revenue, providing excellent KPIs for advertisers coupled with the best experience for users.
Impactify’s flagship product Impact Screen is a non-interruptive outstream format that appears at the bottom of the screen. It is compatible with Better Ads Standards (CinemaScope) and takes up less than 20% of the screen height to avoid interfering with user engagement. The sleek format grabs viewer attention and leads to higher KPIs, including increased VTR and CTR. The fixed nature of Impactify’s format combined with the Dailymotion video Player ensures that the user is exposed to the brand message without disrupting their experience.
The video footer format fits perfectly on the entire mobile screen allowing extra space for ads to enable Publishers to scale their inventories. The space optimization also applies on desktop, where the footer format appears as a PiP. The increased inventory and fill rates contribute to higher video revenue growth. With constant optimization and promotion of the website inventory to advertisers, Impactify was able to quadruple the revenue of Hitek in less than a year.
How it works
Dailymotion’s partnership with Impactify offers an enhanced, easily integrable video and advertising solution for Publishers seeking to generate greater user engagement and revenue. Below we describe how you can easily experience the combined advantages of Impactify and Dailymotion’s solutions.